We created theme songs, music videos, and a campaign site to promote oden (hot stew) from Lawson, Inc.
We planned and produced the character “Akikoloid-chan” using the singing voice synthesizer VOCALOID™ and used her as the vocalist to release two oden-themed songs.
To spread awareness of the campaign, we distributed the music and MikuMikuDance (3D model data) for free. At the same time, we announced derivative works created in collaboration with famous artists for a campaign theme of “Oden songs made by everyone together.”
