A collaboration between the e-up!—Volkswagen’s first electric car—and the new Shonan T-SITE in Fujisawa Smart Town.
By equipping an “emotion analyzer” neurocam and taking the e-up! for a test drive, the subconscious feelings of the driver’s brain are measured and analyzed for enjoyment, excitement, and emotion. By visualizing what the brain is feeling, and by extension what the driver is truly feeling, the test drive demonstrates the superiority of electric cars.
After the test drive, participants can enjoy books and coffee that fit their tastes based on the analyzed data.
Credit
Client： Volkswagen Japan
Agency：電通
Production：ovaqe inc.
ロックンロール・ジャパン
METAMOS
EPOCH Inc.
Creative Director：橋本怜悦 / 空豆三郎
Planner：松倉早星 / 空豆三郎
General Producer：湯川篤毅
Art Director＆Designer：櫻井優樹
Producer：平岡真吾 / 吉野裕介
Production Manager：谷崎洋志 / 添田愛莉
Director：佐々木渉
Technical Director：竹内祐太
Motion Producer：熊本直樹
Motion Designer：井上 悟 / 石向洋祐
Film Director：中尾 隼
Programmer：伏見遼平 / 安倍卓也
Designer：吉田大祐
HTML：宮沢 喬
Algorithm Adviser：満倉靖恵
Science Adviser：神谷俊隆
Account Executive：嶋田泰裕
