Mutual Insurance Federation of Agricultural Cooperatives
A site to cheer on new or expecting mothers by alleviating some of the worries they may have about bringing up their children. We worked on the design, presentation, structure, and overall production of the site to spread awareness of children’s insurance programs.
[Providing and presenting content geared toward users’ goals]
The site is centered on three main parts—“It costs that much!? The price of a dream” that introduces the education costs and more for jobs that many children dream about, “Child-raising surveys from more experienced moms” with survey results and comments from people who raised children, and “A one-minute explanation of children’s insurance,” an easy-to-understand introduction to the features of children’s insurance. Each part had different design and presentation, allowing users to view their choice of content based on what they were looking for.
